I’ve come to realise that a writer needs more than the ability to write. Or should that be, to become a successful writer you need more than the ability to write?
You’ve spent hours behind the PC, crafting your dialogue. You’ve double, triple and quadruple checked that the staging is feasible. The manuscript is finished!
But, that’s all it is. A manuscript. A computer file or maybe a nicely bound collection of pages. What good is that to anyone?
Painful as it is to acknowledge, the writing is the easy part. Getting a production – there’s the real work.
I admit, I’ve got lucky. All three of my full-length plays have been produced – albeit by AmDram companies – but the lessons I have learnt from them! But I know a lot of people that haven’t even had that.
I was asked to write
Prime Directive, so that was virtually assured a production. It’s second performance was caused by joining a new theatre club for their pantomime – I was asked by the producer if she could read it, once she discovered I wrote.
Denim was produced my one of my readers – you incidentally starred in the production of the first play. And
Mark of a Gentleman was directed by the one of the company of
Prime Directive’s second production…
Confused? I’m not surprised! But the real luck came from the fact that my first play was produced for a competition. It was the adjudicator that told me I had something there. Indeed, each play I have had produced was entered into a competition – and without exception, each has won a prize. This has made getting further productions easier – but they are AmDram performances.
There’s nothing wrong with that – and the AmDram market is the largest theatre market out there.
But I aspire to having a professional production, so that even more people can see what I have done and tell them my stories.
I did my research and started contacting agents. Then I discovered that I needed to develop new skills:
Marketing/Advertising – You can’t just send someone a play and hope that they will love it as much as you and produce it. You have to sell it to them. You have to convince them that there is an audience out there that would want to see this play. You have to find that play’s USP (Unique Selling Point – sickening jargon I know, but if you want to flog it, you have to understand it!).
Presentation Skills – Once you’ve decided that you want your play to be professional produced, you no longer go to the theatre… You go looking for contacts. You have to be able to talk confidently about your works and attempt to get them as enthused as you – just so that they will be willing to read your manuscript.
Sheer Bloody Nerve – Before talking to someone, you need to have developed the neck to talk to them in the first place! (I went to the theatre with my wife and she spotted an old family friend – who turned out to be the Theatre Manager. We were on a social evening, but I had to force myself to walk over to him and ask if they were taking submissions – while he was trying to get the audience back to their seats! It worked though – I managed to get the opportunity to send the Artistic Director one of my plays.)
I’m sure that there are other skills I need and I’m not aware of. I must be, after all I haven’t secured that professional production yet.
But it is an uncomfortable process. By nature, writers aren’t people that shout about how wonderful they are – they prefer the safety of the solitude of their writing environment. No wonder professional writers employ agents.
But as uncomfortable it is, it has to be done. Else that manuscript is going to gather dust like countless other thousands belonging to writers unwilling or afraid to get out there and sell themselves.
So I will continue to sell myself – Would I buy stock in myself? Yes – I know that it will happen for me. Will others? I guess I’ll have to learn how to be a better salesman and find out.